Floor talks about Max's Organic Mints

Mints on a Mission!

That's the first thing you read when you open a can of Max's Mints.

We spoke to Floor van der Steen, co-founder of Max's Organic Mints. She answers the question: What is the mission of these 58 or so mints?

The idea

Floor beams as she talks about the very beginning of Max's Organic Mints. Her father, who has spent his entire career in the candy industry, and she stood in front of the candy aisle in the supermarket. Looking for what was still missing. There appeared to be room for improvement with the mints. The first idea for a more sustainable type of mints, named after Floor's brother, arose there.

Max's mission

Max's Organic Mints come in six different flavors: Menthol , Spearmint , Liquorish , Ginger , Lemon and of course Coffee. The mints are packaged in Haarlem, by a social workshop. The different mints are packaged in a tin. Floor explains: 'Tin is one of the few materials that can be recycled infinitely without loss of quality.' This is just one part of the mission. Max's Mints are also made from organic sugars and natural flavors, and are also vegan, gluten and allergen free, properties that are not self-evident for mints.

Future

Max's Organic Mints are sold in various gas stations and at various stations. At the moment, there are of course fewer people on the road. We spoke to Floor about how she is dealing with the current situation.

When asked which creative solutions she has implemented, Floor says that they are working on streamlining the organization and strengthening the Max's Mints brand. “So that when the Corona virus is under control, we can quickly and properly start up again and offer our sustainable mints to as many people as possible. An example of this is that we have finally gotten around to developing in-store communication materials that tell consumers in the store more about Max's mission,” Coffee with...

We conclude with the question: who would you like to have coffee with again?

“Ooh! Nice question. I usually ask someone I want to have coffee with that directly, so this is not a very long list. However, the Netherlands has quite a few cool (social) entrepreneurs from whom I could learn a lot. I am thinking of Raymond Cloosterman (Rituals) and Willemijn Verloop (Social Enterprise NL). First I have to think carefully about which questions I would like to ask.”