Segafredo: bigger than just coffee

Do you know the secret of good Italian coffee? Segafredo claims to know the secret. Passion and experience are combined with top-quality blends. The brand wants to share the good life with characterful coffee. Read the story of this Italian brand here.

Coffee with passion

It is no secret that Italy is a true coffee country. An important contribution to this coffee culture is made by Segafredo. In 1973, the brand was founded by Massimo Zanetti. From the beginning, the authentic Italian coffee was popular with coffee drinkers. The passion for coffee beans was combined by Massimo with craftsmanship. Nowadays, Segafredo is an indispensable part of the coffee world.

Everything for the catering industry

One of the reasons Segafredo has grown so quickly is because of the hospitality industry. From the beginning, Massimo Zanetti understood that coffee and quality are not enough. Atmosphere, feeling and entrance ensure that the customer returns to the brand. For this reason, Segafredo has always maintained close ties with the hospitality industry. For example, exclusive blends are made for the hospitality industry. These blends consist of the best Arabica and Robusta beans so that the Italian espresso really comes to life. In addition to special blends, Segafredo has developed a range of elegant hospitality materials. In this way, they are indispensable in the hospitality industry.

Growth in the genes

Massimo Zanetti comes from a family of merchants. From birth he was taught how to negotiate best. His father and grandfather attached great importance to passion and tradition for craftsmanship and the products. Segafredo in Bologna was a great success but Massimo Zanetti wanted more. With this mentality he founded the Massimo Zanetti Beverage Group. This group has grown into a holding company with an extensive network of companies that continue to grow. It is the first privatized group in the coffee world with an annual production of 120,000 tons. The holding company also has a unique corporate culture. Each brand has the entire production chain under its own management!

Global corporate responsibility

Millions of people worldwide identify with the Segafredo brand. Segafredo uses this platform to promote corporate social responsibility. The company strives for good results without losing sight of the effects on people and the environment. This mentality is applied at national and international level. The coffee brand takes a critical look at the waste flows and energy consumption of production. This is better for the environment and also yields more money.

Founder Massimo Zanetti also founded the Zanetti Foundation. The foundation aims to help children in poverty and social isolation. The foundation supports local initiatives that focus on improving mental well-being. In this way, the world becomes a little better with every cup of coffee.