Quality and sustainability are in Lavazza's DNA

When you talk about a traditional Italian cup of coffee, you have to talk about Lavazza. The Italian coffee brand has been producing premium coffee for over 120 years. Lavazza coffee is a combination of quality, passion and innovation. KoffiePiraat puts Lavazza in the spotlight so that you know more about your favorite cup of coffee.

From retailer to blend master

Lavazza was born in a small grocery store in the province of Turin. Luigi Lavazza was an Italian retailer who bought the Paissa Olivero in 1895 for 26,000 Italian Lire. This sounds like a lot of money but it is only 16 euros. The store in the old city center of Turin was for both retail and production. Coffee beans were only a by-product that Luigi bought raw.
One day he decided to roast the beans according to the customers’ wishes and soon this aroused the interest of Luigi Lavazza. He decided to be one of the first to blend coffee to create a blend. His new knowledge and skills in making blends also aroused the attention of the general public. The Lavazza brand soon began to distinguish itself from other local coffee roasters. Today, the brand has been around for 4 generations.

Innovation is quality

Lavazza is always concerned with the quality of coffee. Quality is not in the company's DNA for nothing. As they say themselves, they are: uncompromising on quality, inherited from founder Luigi Lavazza. This mentality has ensured that the premium coffee is known worldwide. Lavazza is always busy with new developments and the latest innovations in the field of coffee. This ensures that they can present complete coffee concepts with special recipes and coffee design to the public. Everything for a good cup of coffee.

Innovation is not only found in the coffee. It is found throughout the company. A perfect example is the new office in Turin. In addition to being a fantastic workplace, the entire Lavazza building is completely CO2 neutral. The company also opened a museum and a sustainable restaurant here. Employees and the immediate environment are given the opportunity to get acquainted with gastronomic dishes from all over the world. In addition, Lavazza has the largest training institute in the field of coffee. This way you can be sure that the quality will remain good in the coming years.

Coffee from the heart

The current generation of Lavazza is represented by Emilio Lavazza. Emilio states that Lavazza does business from the heart. Founder Luigi has always taken good care of the world and Emilio wants to continue doing so. Today, the employees form a strong foundation for this company. Lavazza people are the core of the entire production chain and the main driving force of the company. There is a cohesive and sustainable atmosphere at the head office. Human capital is always valued.

This value is also reflected in the brand's sustainability balance. Lavazza helps the environment and ensures a better living environment with a view to working conditions, the environment and living environment. The coffee growers are actively supported by the Luigi Lavazza Foundation. Sustainability is everyone's responsibility. These principles are non-negotiable. It is not without reason that Lavazza coffee is UTZ Certified .